New technologies through experience
When it comes to learning about new technologies, most of us turn to the internet. However, ideally, we should complement theoretical research with a practical component to see first-hand how each solution works and witness its application in real-life scenarios.
The ideal scenario would be to make this discovery within a technological ecosystem, bringing together co-creation, collaborative spirit and subject-matter experts. A place that would not only enhance our real understanding thanks to an experiential dimension but would also trigger the design of new services and the best practices to integrate those solutions into our business. This would be an environment whose potential for technological inspiration is practically unlimited…
Well, this space already exists, and its name is LaCabina.
LaCabina: your meeting point with digital transformation
In a few words… what is LaCabina?
LaCabina is the technological inspiration space where you can discover first-hand the latest innovations leading the digital transformation of companies and institutions.
Why should I visit LaCabina?
LaCabina allows you to get closer to the latest technologies that can accelerate the technological transformation of your organization, while also being an inspiring experience that invites you to conceive new solutions and discover the best way to integrate them into your activity.
LaCabina and Telefónica: the best technology partner
LaCabina shares our heart, not only because it is located at its headquarters in Madrid, but also because it reflects Telefónica’s capabilities as the best technology partner: able to tackle any technological challenge, integrate any type of solutions and become your companion at every stage of your digital transformation.
Keystones of LaCabina
Discover what new technologies can do for your company.
LaCabina lives in the future: cutting-edge technology and connectivity
At LaCabina, technology is integrated with the facilities, here you will find the latest advances in every technological field driving digital transformation: IoT, Big Data, Edge computing, Artificial Intelligence, Cybersecurity and Quantum technologies.
In addition to this state-of-the-art technology, LaCabina also hosts solutions from startups and partners in our innovation ecosystem. However, nothing would be possible without the most advanced network that allows these solutions to unleash their transformative power: LaCabina has the best connectivity of both present and future, with the most advanced capabilities of 5G networks and fiber-optic connectivity.
A unique experience, customizable to your needs
Regardless of the sector or market your organization belongs to, LaCabina has everything you need to accelerate its digitalization.
To help you make the most of your visit, LaCabina offers different predefined technology routes grouped by the main areas of interest: Industry, Retail, People, Education, Smart Building, Smart City, Healthcare… However, you can also design your own tour according to your main interests or technology trends. Moreover, our experts will accompany you throughout the visit, advising you and explaining each set. In short, we will make sure you live a unique experience: multiple spaces, endless applications, and technological inspiration as a guiding principle.
Multiple spaces, endless applications, and technological inspiration as a flagship
With more than 2,200 m², LaCabina combines demonstration environments with experiential and inspirational ones. LaCabina has collaboration and co-creation areas, coworking zones where visits can be extended with specialized sessions to dive into specific capabilities, as well as several auditoriums and meeting rooms whose technical features enable enriched interaction with the entire audience.
Thanks to its facilities and audiovisual capabilities, LaCabina not only hosts visits from partners and customers, but also becomes a meeting point where all kinds of activities related to innovation, talent and technological inspiration take place: events and conferences with partners, analysts and suppliers; round tables and presentations with industry players; training sessions and workshops…
Let yourself be amazed by LaCabina’s routes
Make the most of your visit by choosing those technology journeys that interest you the most or even by customizing one entirely tailored to your needs.
Virtual assistants and automation with AI
Artificial intelligence and natural speech solutions to interact with your customers and employees.
Advanced robotics and drones
Able to transmit the image from its 360 cameras in real time thanks to latest connectivity.
Telefónica’s connectivity heart
Discover the power of Telefónica’s network, enabling the technologies to shape the future of society and industries.
Educational robotics
Educational programming tools to learn new technological disciplines.
Hybrid classroom
Smart and inclusive classrooms where every student, remote or on-site, enjoys enhanced learning and interaction.
Precision agriculture
Technology to improve efficiency and productivity of this sector through traceability and IoT solutions.
Remote patient assistants and AI for healthcare
Artificial intelligence solutions to support health professionals.
Remote surgery
5G makes it possible to share high-quality 360 video in real time, so doctors can participate in remote sessions, also enabling training scenarios.
Hyper automation of processes
RPA, BPM or Process Mining solutions to identify levers to improve your productivity and efficiency.
Cybersecurity
Solutions to identify cyberattacks, find vulnerabilities and protect your critical systems.
Smart City IoT
Solutions and sensors to deliver best experience for the citizens and become more sustainable and efficient territories.
Smart shelves
Real-time visibility of stock and smart labels enable better inventory and price management.
Industry 5.0
Robotics, Computer Vision, Blockchain and Cybersecurity throughout the production cycle to respond the challenges of this sector.
5G – Infraestructures
At LaCabina you will discover why connectivity is the lever on which all technologies rely for digital transformation. Our space will allow you to experience first-hand the most advanced capabilities of the network of the present and the future applied to real use cases such as drones, robotics, artificial intelligence… LaCabina is a place to experience services that harness all the possibilities of 5G network and its most distinctive capabilities such as StandAlone radio, network slicing and millimeter-band spectrum.
Thanks to LaCabina, you will understand the transformative power of 5G and how networks and infrastructures help improve business competitiveness, being a key element in the digital and green transition.
Digital Employee
Our space allows you to experience first-hand digitalization in the management of the most important resource of organizations: their employees. LaCabina will introduce you to the most comprehensive ecosystem of services, including communication and collaboration tools, HR platforms, end-to-end employee care processes, management of the digital workplace, devices tailored to the characteristics of each worker…
LaCabina will bring you the latest developments in this critical field, crucial for the competitiveness and productivity of organizations as well as employee well-being.
Industry
Our tour will not only allow you to learn about the latest developments in Industry 5.0, but also to delve into the evolution towards future generations of connected industry. In LaCabina, you will discover end-to-end digitalization across many real use cases applied to every point along the supply and production.
Our set will allow you to understand the digital transformation of the industrial sector and the major impact that technology has on important aspects such as efficiency, safety and sustainability.
Healthcare
On our health itinerary you will discover the latest technologies applied to this critical sector. Our environment will help you to understand why digitalization can revolutionize healthcare-related services. A comprehensive tour through different solutions which significantly improve people’s quality of life, regardless of their health needs or location.
Education
This is a technology tour through learning solutions for education and training. At LaCabina you will discover a wide range of technologies based on the latest innovations applied to every dimension: school and university, employment platforms, corporate training…
LaCabina shows how digitalization can revolutionize in-person and remote training, as well as the synergy between both scenarios thanks to hybrid learning environments.
Retail
Our retail route will show you how to transform your points of sale, adapting to new consumption habits and creating enriched experiences for your customers which blend physical and digital worlds.
At LaCabina you will discover the latest technologies, adding intelligence to better understand your spaces, as well as offer a fully personalized customer experience thanks to behavioral and consumption analytics, which will also make it possible to align user expectations with business strategy.
Internet of Things (IoT)
At LaCabina you will experience first-hand the latest IoT solutions that add sensors to the world around us, making it more sustainable and efficient.
You will discover how processes are monitored, automated and streamlined in environments such as Industry, Connected Mobility or Smart Buildings and Cities.
Business Applications
At LaCabina you will find the best solutions to increase your company’s efficiency by digitalizing your processes with a broad portfolio of Business Applications. With our partnerships and professional services, we fully adapt to each customer.
We offer you a wide variety of solutions that improve the competitiveness of organizations, covering three main areas:
- Customer experience with marketing, sales or CRM solutions to improve relationships with customers, personalizing their offer and support.
- Back-end control of the core of the business from the Enterprise Resource Planning standpoint (ERP).
- Intelligent automation with technologies such as Robotic Process Automation (RPA), Business Process Management (BPM), or Process Mining ensuring maximum efficiencies over your end-to-end activity.
FAQs
How can I arrange a visit to LaCabina?
If you are already a Telefónica customer or partner, you only need to contact your account manager and tell them that you want to visit LaCabina.
How can I request a customized tour at LaCabina?
Once we have contacted you to arrange a visit to LaCabina, please share with your account manager the topics and technologies which are more interesting to you.
How can I get to know about LaCabina events and activities schedule?
Your account manager will keep you updated on this matter. In addition, we recommend that you follow us on social media to stay up to date with the latest news and projects.
How long does a visit to LaCabina last?
The duration is fully adaptable to your preferences; time will depend on the number of sectors and technologies you want to explore during the visit.
Why is it called “LaCabina”?
For years, telephone booths have been an icon of our Telefonica, becoming a relevant component of our cities and hearts because the miracle of communication took place within them. In our technological inspiration space, LaCabina, we invite you to witness the miracle of digitalization.
Can I make a virtual visit to LaCabina?
Absolutely. LaCabina has state-of-the-art audiovisual capabilities that not only enrich the in-person experience, but also make it possible to carry out virtual & real-time visits to our facilities.